Marketing Plan of Consultora Ondense

Abstract

Consultora Ondense S.L. is a company dedicated to providing labor, accounting, employment, tax, and commercial consultancy services. Within it is a wide variety of integrated services in the areas mentioned above, we add other types of services such as obtaining transport and bullfighting permits, purchase and sale contracts of all kinds, inheritance services, insurance services, procedures before local councils and subsidies, among others. Consultora Ondense S.L. was founded on August 20, 1989, by Javier Prades Isert in Onda, province of Castellón. With more than 30 years of experience in the consulting sector, Consultora Ondense is positioned as the best consulting firm in Onda and among the 20 best in the province of Castellón. Most of it is clients belong to the city of Onda, but it also has many priority clients who develop their activity in towns near Onda, such as Alcora and Ribesalbes. Since its creation, Consultora has known how to adapt and successfully face the different factors that have developed in our economy, which have affected the productive fabric, having consequences on the consultancy companies. The aim of this marketing plan is to carry out a series of actions or decisions to achieve previously set objectives. Once the objectives and strategies to be implemented have been formulated, a series of decisions on service, price, distribution, and communication are developed, with the aim of obtaining a greater performance from the company and greater customer satisfaction. In addition to the objectives, strategies, and decisions, an internal and external analysis has been carried out by Consultora. This analysis has provided greater clarity when making the diagnosis of the company's situation. Finally, for each of the various decisions, a schedule and budget have been assigned, with the aim of obtaining clear and accessible planning. In addition, to control the good development of the actions and the fulfillment of the objectives, a control method has been established for each one of them, their respective indicator, and frequency.