Marketing Plan of Consultora Ondense
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Title
Marketing Plan of Consultora OndenseAuthor (s)
Tutor/Supervisor; University.Department
Segarra Moliner, José RamónDate
2020-06-09Publisher
Universitat Jaume IAbstract
Consultora Ondense S.L. is a company dedicated to providing labor, accounting,
employment, tax, and commercial consultancy services. Within it is a wide variety of
integrated services in the areas mentioned above, ... [+]
Consultora Ondense S.L. is a company dedicated to providing labor, accounting,
employment, tax, and commercial consultancy services. Within it is a wide variety of
integrated services in the areas mentioned above, we add other types of services such as
obtaining transport and bullfighting permits, purchase and sale contracts of all kinds,
inheritance services, insurance services, procedures before local councils and subsidies,
among others. Consultora Ondense S.L. was founded on August 20, 1989, by Javier Prades
Isert in Onda, province of Castellón. With more than 30 years of experience in the consulting
sector, Consultora Ondense is positioned as the best consulting firm in Onda and among the
20 best in the province of Castellón. Most of it is clients belong to the city of Onda, but it also
has many priority clients who develop their activity in towns near Onda, such as Alcora and
Ribesalbes.
Since its creation, Consultora has known how to adapt and successfully face the different
factors that have developed in our economy, which have affected the productive fabric,
having consequences on the consultancy companies.
The aim of this marketing plan is to carry out a series of actions or decisions to achieve
previously set objectives. Once the objectives and strategies to be implemented have been
formulated, a series of decisions on service, price, distribution, and communication are
developed, with the aim of obtaining a greater performance from the company and greater
customer satisfaction.
In addition to the objectives, strategies, and decisions, an internal and external analysis has
been carried out by Consultora. This analysis has provided greater clarity when making the
diagnosis of the company's situation.
Finally, for each of the various decisions, a schedule and budget have been assigned, with
the aim of obtaining clear and accessible planning. In addition, to control the good
development of the actions and the fulfillment of the objectives, a control method has been
established for each one of them, their respective indicator, and frequency. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Type
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