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Propuesta de un modelo integrado de gestión de comunicación corporativa y marketing en los clubes deportivos profesionales españoles
dc.contributor.author | Sanahuja-Peris, Guillermo | |
dc.date.accessioned | 2021-05-06T06:55:55Z | |
dc.date.available | 2021-05-06T06:55:55Z | |
dc.date.issued | 2013-11-30 | |
dc.identifier.citation | Sanahuja-Peris, Guillermo. «Propuesta de un modelo integrado de gestión de comunicación corporativa y <i>marketing</i> en los clubes deportivos profesionales españoles». Comunicació: revista de recerca i d’anàlisi, [en línia], 2013, p. 77-98, https://www.raco.cat/index.php/Comunicacio/article/view/270583 [Consulta: 5-05-2021]. | ca_CA |
dc.identifier.issn | 2014-0304 | |
dc.identifier.uri | http://hdl.handle.net/10234/193024 | |
dc.description.abstract | This paper presents an excellence-oriented communication management and marketing model for sports clubs, which form a very special type of organisation. The methodology used is based on a combination of quantitative and qualitative techniques applied to a universe of 56 sport clubs forming the Spanish Professional Football League and the Spanish Association of Basketball Clubs. Also included is a compilation of the most significant literature of the English-speaking countries on this subject. The study concludes with some basic guidelines, a graphic representation of the model and a set of functions. | ca_CA |
dc.format.extent | 22 p. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | spa | ca_CA |
dc.publisher | Institut d'Estudis Catalans | ca_CA |
dc.relation.isPartOf | Comunicació: Revista de Recerca i d’Anàlisi, Vol. 30 (2) (novembre 2013), p. 77-98 | ca_CA |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | corporate communication | ca_CA |
dc.subject | sport | ca_CA |
dc.subject | tools and techniques | ca_CA |
dc.subject | model | ca_CA |
dc.title | Propuesta de un modelo integrado de gestión de comunicación corporativa y marketing en los clubes deportivos profesionales españoles | ca_CA |
dc.type | info:eu-repo/semantics/article | ca_CA |
dc.identifier.doi | 10.2436/20.3008.01.116 | |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
dc.relation.publisherVersion | https://www.raco.cat/index.php/Comunicacio/article/view/82949 | ca_CA |
dc.type.version | info:eu-repo/semantics/publishedVersion | ca_CA |
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