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dc.contributor.authorTafur Vásquez, Lenith Ysabel
dc.contributor.otherBoronat Navarro, Montserrat
dc.contributor.otherUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.date.accessioned2021-02-10T12:13:22Z
dc.date.available2021-02-10T12:13:22Z
dc.date.issued2020-06-26
dc.identifier.urihttp://hdl.handle.net/10234/191884
dc.descriptionTreball Final de Màster Universitari en Direcció d'Empreses / Master in Management. Codi: SRO011. Curs acadèmic 2019/2020ca_CA
dc.description.abstractPurpose: The main objective of this study is to analyse which aspects of the business model theory are being applied within the firm, in which extent the innovation assures sustainability, and whether it is possible to create complementary opportunities to its main activity. We also explain how these factors can allow the firm achieves benefits derived from the efficient design and application of an unbreakable business model and a sophisticated strategy. Design/Methodology: To reach these objectives, we made a research of the theoretical background that was tested out then in a Peruvian small-medium-sized company oriented to medical equipment sale: Global Business Healthcare SAC. For this, we carried out interviews for managers, use non-confidential firm's information, and search on internet all information about the business sector. Findings: The results show that a SME that develops a Business Model and frequently innovate it, is more capable to identify and organise its key resources and capabilities, and therefore to improve its performance and get sustainable benefits. Also, it is noted that the firm has a potential to create a second-value through a sophistication strategy that identifies a profitable complementary activity. Innovation, sustainability, secondvalue creation are key elements that support an unbreakable business model.ca_CA
dc.format.extent60 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rightsAtribución-NoComercial-CompartirIgual 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.subjectMàster Universitari en Direcció d'Empresesca_CA
dc.subjectMaster Universitario en Dirección de Empresasca_CA
dc.subjectMaster in Managementca_CA
dc.subjectbusiness modelca_CA
dc.subjectbusiness model innovationca_CA
dc.subjectbusiness model sophisticationca_CA
dc.titleBusiness model and business model sophistication: a case study in a SMEca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA


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