Business model and business model sophistication: a case study in a SME
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comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/172998
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Títol
Business model and business model sophistication: a case study in a SMEAutoria
Tutor/Supervisor; Universitat.Departament
Boronat Navarro, Montserrat; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2020-06-26Editor
Universitat Jaume IResum
Purpose: The main objective of this study is to analyse which aspects of the business
model theory are being applied within the firm, in which extent the innovation assures
sustainability, and whether it is possible ... [+]
Purpose: The main objective of this study is to analyse which aspects of the business
model theory are being applied within the firm, in which extent the innovation assures
sustainability, and whether it is possible to create complementary opportunities to its
main activity. We also explain how these factors can allow the firm achieves benefits
derived from the efficient design and application of an unbreakable business model and
a sophisticated strategy.
Design/Methodology: To reach these objectives, we made a research of the theoretical
background that was tested out then in a Peruvian small-medium-sized company
oriented to medical equipment sale: Global Business Healthcare SAC. For this, we
carried out interviews for managers, use non-confidential firm's information, and search
on internet all information about the business sector.
Findings: The results show that a SME that develops a Business Model and frequently
innovate it, is more capable to identify and organise its key resources and capabilities,
and therefore to improve its performance and get sustainable benefits. Also, it is noted
that the firm has a potential to create a second-value through a sophistication strategy
that identifies a profitable complementary activity. Innovation, sustainability, secondvalue
creation are key elements that support an unbreakable business model. [-]
Paraules clau / Matèries
Descripció
Treball Final de Màster Universitari en Direcció d'Empreses / Master in Management. Codi: SRO011. Curs acadèmic 2019/2020
Tipus de document
info:eu-repo/semantics/masterThesisDrets d'accés
info:eu-repo/semantics/openAccess
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