Importance of mobile applications in business: An approach on how to improve Halcón Cerámicas brand awareness.

Abstract

The aim of this paper is to try to empower Halcón Cerámicas brand awareness throughout the creation of a mobile application for the firm. In order to achieve this properly, first of all, a report of the sector in which the company is located has been addressed along with a brief description of all the relevant aspects of it. Furthermore, towards the realisation of the mobile application, it has been provided a complete explanation of the most relevant aspects which have to be taken into account to build it successfully. Apart from that, there is an enumeration of the types of business applications that companies should take into consideration, focusing on the type of app that is going to be used for the study. It will be paid special attention to the importance that mobile applications have in business as well as highlighting their main advantages and disadvantages. Applying all this, the creation of a mobile application will be developed. In order to do so, a description supported by images highlighting the main elements that are relevant to appear in the application is covered. As a conclusion, an evaluation of the possible positive results is shown. Furthermore, it has been considered to leave room for future research and possible improvements in this study.