Importance of mobile applications in business: An approach on how to improve Halcón Cerámicas brand awareness.
Metadatos
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Metadatos
Título
Importance of mobile applications in business: An approach on how to improve Halcón Cerámicas brand awareness.Autoría
Tutor/Supervisor; Universidad.Departamento
Saorín Iborra, Ana María; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2020-11-19Editor
Universitat Jaume IResumen
The aim of this paper is to try to empower Halcón Cerámicas brand awareness throughout the
creation of a mobile application for the firm. In order to achieve this properly, first of all, a
report of the sector in ... [+]
The aim of this paper is to try to empower Halcón Cerámicas brand awareness throughout the
creation of a mobile application for the firm. In order to achieve this properly, first of all, a
report of the sector in which the company is located has been addressed along with a brief
description of all the relevant aspects of it. Furthermore, towards the realisation of the mobile
application, it has been provided a complete explanation of the most relevant aspects which
have to be taken into account to build it successfully.
Apart from that, there is an enumeration of the types of business applications that companies
should take into consideration, focusing on the type of app that is going to be used for the
study. It will be paid special attention to the importance that mobile applications have in
business as well as highlighting their main advantages and disadvantages. Applying all this,
the creation of a mobile application will be developed. In order to do so, a description
supported by images highlighting the main elements that are relevant to appear in the
application is covered. As a conclusion, an evaluation of the possible positive results is
shown. Furthermore, it has been considered to leave room for future research and possible
improvements in this study. [-]
Palabras clave / Materias
Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2019/2020
Tipo de documento
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