Using big data to evaluate corporate social responsibility and sustainable development practices
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Título
Using big data to evaluate corporate social responsibility and sustainable development practicesFecha de publicación
2020-07-27Editor
WileyISSN
1535-3958; 1535-3966Cita bibliográfica
Barbeito‐Caamaño, A, Chalmeta, R. Using big data to evaluate corporate social responsibility and sustainable development practices. Corp Soc Responsib Environ Manag. 2020; 1– 18. https://doi.org/10.1002/csr.2006Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://onlinelibrary.wiley.com/doi/full/10.1002/csr.2006Versión
info:eu-repo/semantics/acceptedVersionPalabras clave / Materias
Resumen
This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of ... [+]
This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of the method is performed with the Inditex textile group. This paper shows two important findings: (a) knowledge about companies' CSR practices and stakeholders opinions can be obtained using big data to analyse CSR information about the company on online social networks; and (b) there are important differences between the contents of the sustainability report of a company and the CSR opinions of its stakeholders on the internet. These findings have benefits for the company's stakeholders, who will be able to know the CSR practices of a company in a more objective way, and for the company, which will be able to improve its CSR performance and communication strategy, as well as the stakeholder engagement. [-]
Descripción
This is the peer reviewed version of the following article: Barbeito‐Caamaño, A, Chalmeta, R. Using big data to evaluate corporate social responsibility and sustainable development practices, which has been published ... [+]
This is the peer reviewed version of the following article: Barbeito‐Caamaño, A, Chalmeta, R. Using big data to evaluate corporate social responsibility and sustainable development practices, which has been published in final form at https://doi.org/10.1002/csr.2006. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. [-]
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Corporate Social Responsibility and Environmental Management, 2020Derechos de acceso
© ERP Environment and John Wiley & Sons Ltd.
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info:eu-repo/semantics/openAccess
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info:eu-repo/semantics/openAccess
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