Employer branding: How to attract and retain talent
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Employer branding: How to attract and retain talentAutoría
Tutor/Supervisor; Universidad.Departamento
Rodríguez Sánchez, Alma María; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2019-11-12Editor
Universitat Jaume IResumen
The objective of this project is to analyze in depth the practice of Human Resources of Employer Branding and see its application in the company CloudAppi. To this end, this work is structured in a first part in which ... [+]
The objective of this project is to analyze in depth the practice of Human Resources of Employer Branding and see its application in the company CloudAppi. To this end, this work is structured in a first part in which a theoretical framework explains the new human resources technique: Defining the concept, defining the theoretical model to which it fits, analyzing the human resources practices that are used to develop it, analyzing its origin and the importance it has within the organization; a second part in which a case study puts a company as an example of how it manages its employer brand; and finally make new application proposals that could improve its employer branding. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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