Employer branding: How to attract and retain talent

Abstract

The objective of this project is to analyze in depth the practice of Human Resources of Employer Branding and see its application in the company CloudAppi. To this end, this work is structured in a first part in which a theoretical framework explains the new human resources technique: Defining the concept, defining the theoretical model to which it fits, analyzing the human resources practices that are used to develop it, analyzing its origin and the importance it has within the organization; a second part in which a case study puts a company as an example of how it manages its employer brand; and finally make new application proposals that could improve its employer branding.