Employer branding: How to attract and retain talent
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadata
Title
Employer branding: How to attract and retain talentAuthor (s)
Tutor/Supervisor; University.Department
Rodríguez Sánchez, Alma María; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2019-11-12Publisher
Universitat Jaume IAbstract
The objective of this project is to analyze in depth the practice of Human Resources of Employer Branding and see its application in the company CloudAppi. To this end, this work is structured in a first part in which ... [+]
The objective of this project is to analyze in depth the practice of Human Resources of Employer Branding and see its application in the company CloudAppi. To this end, this work is structured in a first part in which a theoretical framework explains the new human resources technique: Defining the concept, defining the theoretical model to which it fits, analyzing the human resources practices that are used to develop it, analyzing its origin and the importance it has within the organization; a second part in which a case study puts a company as an example of how it manages its employer brand; and finally make new application proposals that could improve its employer branding. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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