Estudio comunicativo de la empresa Grupo El Alto Catering & Events
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/101949
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Metadatos
Título
Estudio comunicativo de la empresa Grupo El Alto Catering & EventsAutoría
Tutor/Supervisor; Universidad.Departamento
Blay Arráez, María del Rocío; Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2019-10-04Editor
Universitat Jaume IResumen
The company under study is "Grupo El Alto". It is a dedicated and specialized organization in
catering services and event organization. As a starting point to mention that the company has
a long history and a lot ... [+]
The company under study is "Grupo El Alto". It is a dedicated and specialized organization in
catering services and event organization. As a starting point to mention that the company has
a long history and a lot of experiences and events, aimed at different audiences. However,
they lack efficient management of their intangible values, such as the relationship with their
audiences. They do not have a public map to help them have identified, defined and
weighted; in addition, the lack of a starting point on the image that they project on the public.
Therefore, the objectives that have been marked in this work are generally to diagnose the
starting point and the actual image of Grupo El Alto.To meet the objectives set, a quantitative
and qualitative methodology has been used to be able to find the necessary information with
the utmost rigour. The result of the investigation is reflected in a proposal to Grupo El Alto
of a letter of identity to guide it communicatively. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2018/2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess