Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness
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comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/146067
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Títol
Network Market Orientation, Knowledge Management and Born Globals’ CompetitivenessData de publicació
2017-11Editor
InTechCita bibliogràfica
MONFERRER TIRADO, Diego; ESTRADA GUILLÉN, Marta. (2017). Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness. Cap. de: Knowledge Management Strategies and applications / Edited by Muhammad Mohiuddin...[et al.] .- Rijeka (Croatia): InTech, 2017.- P. 47-67 .- ISBN: Print 978-953-51-3617-0, Online 978-953-51-3618-7.Tipus de document
info:eu-repo/semantics/bookPartVersió de l'editorial
https://www.intechopen.com/books/knowledge-management-strategies-and-applicationsVersió
info:eu-repo/semantics/publishedVersionParaules clau / Matèries
Resum
This chapter studies the influence of network market orientation (NMO) on Spanish
Born Globals’ (BGs) competitiveness. The study analyses the contribution of a specific
knowledge-based dynamic capability, namely ... [+]
This chapter studies the influence of network market orientation (NMO) on Spanish
Born Globals’ (BGs) competitiveness. The study analyses the contribution of a specific
knowledge-based dynamic capability, namely absorptive capability, as a key mediator
variable between NMO and competitiveness, finally influencing the international per-
formance achieved by this particular type of firm. Results from testing the structural
equation model proposed confirm that NMO facilitates the development of an absorptive
capability in BGs and that this capability, in turn, influences the firms’ capacity to exploit
the new relational knowledge, thus improving their competitiveness and international
performance. [-]
Publicat a
Knowledge Management Strategies and applications / Edited by Muhammad Mohiuddin...[et al.] .- Rijeka (Croatia): InTech, 2017.- P. 47-67 .- ISBN: Print 978-953-51-3617-0, Online 978-953-51-3618-7. http://dx.doi.org/10.5772/63142Drets d'accés
info:eu-repo/semantics/openAccess
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