Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness
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comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/146067
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Title
Network Market Orientation, Knowledge Management and Born Globals’ CompetitivenessDate
2017-11Publisher
InTechBibliographic citation
MONFERRER TIRADO, Diego; ESTRADA GUILLÉN, Marta. (2017). Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness. Cap. de: Knowledge Management Strategies and applications / Edited by Muhammad Mohiuddin...[et al.] .- Rijeka (Croatia): InTech, 2017.- P. 47-67 .- ISBN: Print 978-953-51-3617-0, Online 978-953-51-3618-7.Type
info:eu-repo/semantics/bookPartVersion
info:eu-repo/semantics/publishedVersionSubject
Abstract
This chapter studies the influence of network market orientation (NMO) on Spanish
Born Globals’ (BGs) competitiveness. The study analyses the contribution of a specific
knowledge-based dynamic capability, namely ... [+]
This chapter studies the influence of network market orientation (NMO) on Spanish
Born Globals’ (BGs) competitiveness. The study analyses the contribution of a specific
knowledge-based dynamic capability, namely absorptive capability, as a key mediator
variable between NMO and competitiveness, finally influencing the international per-
formance achieved by this particular type of firm. Results from testing the structural
equation model proposed confirm that NMO facilitates the development of an absorptive
capability in BGs and that this capability, in turn, influences the firms’ capacity to exploit
the new relational knowledge, thus improving their competitiveness and international
performance. [-]
Is part of
Knowledge Management Strategies and applications / Edited by Muhammad Mohiuddin...[et al.] .- Rijeka (Croatia): InTech, 2017.- P. 47-67 .- ISBN: Print 978-953-51-3617-0, Online 978-953-51-3618-7. http://dx.doi.org/10.5772/63142Rights
info:eu-repo/semantics/openAccess
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