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Marketing plan of Glaswerk

dc.contributor.authorAgut Archilés, Laura
dc.contributor.otherGobert Teigeiro, David Ernest
dc.contributor.otherUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.date.accessioned2017-10-19T06:59:41Z
dc.date.available2017-10-19T06:59:41Z
dc.date.issued2017-07-11
dc.identifier.urihttp://hdl.handle.net/10234/169446
dc.description.abstractGlaswerk is a Dutch company which is specialized in making customized products of glass. Its customers vary from architects to families. The crisis in the construction sector in 2008 has changed the consumption habits of Glaswerk's main customers due to change in the demand and the decreased purchasing power. From the outset, Glaswerk mainly sold customized products and its main customers were b2B as designers, decorators and architects. Because sales have declined, it has been necessary to make a marketing plan to find the points in which Glaswerk needs to improve in order to regain market share and improve sales.ca_CA
dc.format.extent66 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rights.urihttp://rightsstatements.org/vocab/CNE/1.0/*
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.subjectGlaswerkca_CA
dc.subjectplan de marketingca_CA
dc.subjectimagen de marcaca_CA
dc.subjectclientesca_CA
dc.subjectcustomersca_CA
dc.subjectbrand imageca_CA
dc.subjectmarketing planca_CA
dc.titleMarketing plan of Glaswerkca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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