Marketing plan of Glaswerk
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Marketing plan of GlaswerkAutoría
Tutor/Supervisor; Universidad.Departamento
Gobert Teigeiro, David Ernest; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-07-11Editor
Universitat Jaume IResumen
Glaswerk is a Dutch company which is specialized in making customized products of
glass. Its customers vary from architects to families.
The crisis in the construction sector in 2008 has changed the consumption ... [+]
Glaswerk is a Dutch company which is specialized in making customized products of
glass. Its customers vary from architects to families.
The crisis in the construction sector in 2008 has changed the consumption habits of
Glaswerk's main customers due to change in the demand and the decreased
purchasing power.
From the outset, Glaswerk mainly sold customized products and its main customers
were b2B as designers, decorators and architects. Because sales have declined, it has
been necessary to make a marketing plan to find the points in which Glaswerk needs to
improve in order to regain market share and improve sales. [-]
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