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Two levels of blending with Homophonic Compounds in Japanese
(Publicacions de la Universitat Jaume I, 2007)
This study states that discourse serves as a crucial factor for a precise understanding
of Japanese puns i.e. a word play with homophones, and argues that the double meanings of
a pun can be processed at the lexical/phonological ...
Discourse, Semantics and Metonymy
(Publicacions de la Universitat Jaume I, 2007)
In current research on discourse analysis and on metonymy there is an idea that
is missing: the study of the discourse potential of metonymic activity. The reasons for this
are to be found, in all likelihood, on the one ...
The rhetorical dimension of printed advertising: a discourse-analytical approach
(Publicacions de la Universitat Jaume I, 2007)
he study of the rhetorical uses of language in advertising can be approached
from different disciplines –discourse analysis, media studies, metaphor theory–. Although
normally focusing on different aspects according to ...
Mystifying through Metaphors and Lexical Choice
(Publicacions de la Universitat Jaume I, 2007)
The main aim of this paper is to look into the Plan for restoring the Islamic wall
in Barri del Carme (València, 2002) to show how the authors of the plan use metaphors to
mystify the reality and to illustrate the ...
The Construction of the Concept Internet through Metaphors
(Publicacions de la Universitat Jaume I, 2007)
The expressions by which we refer to the Internet reveal how we conceptualize
it. Rather than “a network of networks of computers”, as it is usually defined, we actually
perceive and experience the Internet as a PLACE. ...
Finding Metaphor in Discourse: Pragglejaz and Beyond
(Publicacions de la Universitat Jaume I, 2007)
This is a methodological paper which addresses three distinct ways in which
metaphor can be found in discourse. The first approach concerns the Pragglejaz method for
finding metaphorically used words, which involves the ...
Metáfora y discurso
(Publicacions de la Universitat Jaume I, 2007)
Texto completo del vol. 5 (2007) de la revista Cultura, Lenguaje y Representación / Culture, Language and Representation.
Conceptual Metaphor and Text Development: a Narratological Perspective
(Publicacions de la Universitat Jaume I, 2007)
This study attempts to analyse the structural role of metaphor in a specific texttype.
For this purpose, we chose a specific genre, a popular magazine about scientific topics,
the National Geographic (NG), and one of the ...
Metonymic modelling of discourse, discourse modelling of metonymy: the case of the place-name based metonymies
(Publicacions de la Universitat Jaume I, 2007)
This paper deals with the way metonymy contributes to the construction and
understanding of social objects and of discourses related to them. The analysis is based on
an empirical study of place-name based metonymies on ...
Who Is to Believe When You Bet: on Non-Referential Indexical Functions of the Pronoun You in English
(Publicacions de la Universitat Jaume I, 2007)
Using English-language material this paper presents an account of a number of
functions of the pronoun you that are not directly related to reference. The analysis focuses
on occurrences of the second-person pronoun in ...