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Finding Metaphor in Discourse: Pragglejaz and Beyond
(Publicacions de la Universitat Jaume I, 2007)
This is a methodological paper which addresses three distinct ways in which
metaphor can be found in discourse. The first approach concerns the Pragglejaz method for
finding metaphorically used words, which involves the ...
In-roads of Language. Essays in English Studies
(Publicacions de la Universitat Jaume I, 2007)
Reseña del libro: In-roads of Language. Essays in English Studies. By NAVARRO I FERRANDO, I.; N. ALBEROLA CRESPO (eds.) 2006 Castelló de la Plana: Servei de Publicacions UJI, 179 pp. ISBN: 84-8021-545-3.
Is This a Metaphor? On the Difficult Task of Identifying Metaphors in Scientific Discourse
(Publicacions de la Universitat Jaume I, 2007)
This article focuses on the problem of metaphor identification in scientific
language. In Conceptual Metaphor Theory, metaphors are often observed on the conceptual
level. As in this framework there is no genuine linguistic ...
Two levels of blending with Homophonic Compounds in Japanese
(Publicacions de la Universitat Jaume I, 2007)
This study states that discourse serves as a crucial factor for a precise understanding
of Japanese puns i.e. a word play with homophones, and argues that the double meanings of
a pun can be processed at the lexical/phonological ...
The rhetorical dimension of printed advertising: a discourse-analytical approach
(Publicacions de la Universitat Jaume I, 2007)
he study of the rhetorical uses of language in advertising can be approached
from different disciplines –discourse analysis, media studies, metaphor theory–. Although
normally focusing on different aspects according to ...
Mystifying through Metaphors and Lexical Choice
(Publicacions de la Universitat Jaume I, 2007)
The main aim of this paper is to look into the Plan for restoring the Islamic wall
in Barri del Carme (València, 2002) to show how the authors of the plan use metaphors to
mystify the reality and to illustrate the ...
Defining semantic and prosodic tools for the analysis of live metaphor uses in Spoken Corpora
(Publicacions de la Universitat Jaume I, 2007)
Considering metaphors as hypercoding elements in a genetic outlook, a corpus of
twenty six scripted interviews, in British and American English and in French was labelled
morphosyntactically and with lsa (latent semantic ...
Metonymy and Anaphoric Reference: Anaphoric Reference to a Metonymic Antecedent in Dude, Where’s My Country, Stupid White Men, The Da Vinci Code and Deception Point
(Publicacions de la Universitat Jaume I, 2007)
Departing from the postulates of Ruiz de Mendoza and his collaborators on
metonymic anaphora (Ruiz de Mendoza 1997, 1999; Ruiz de Mendoza; Otal 2002; Ruiz de
Mendoza; Díez 2004), this paper analyzes some of the most ...
Conceptual Metaphor and Text Development: a Narratological Perspective
(Publicacions de la Universitat Jaume I, 2007)
This study attempts to analyse the structural role of metaphor in a specific texttype.
For this purpose, we chose a specific genre, a popular magazine about scientific topics,
the National Geographic (NG), and one of the ...
Metáfora y discurso
(Publicacions de la Universitat Jaume I, 2007)
Texto completo del vol. 5 (2007) de la revista Cultura, Lenguaje y Representación / Culture, Language and Representation.