Plan de comunicación Spaniards ecoflavour

Abstract

The present essay consists of Spaniards ecoflavour communication plan, this company is a spanish company dedicated to export differents spanish products to Australia. These kinds of products are ecological products. The most important points in this work are: analysis and description, target audience, objectives/strategy/concrete actions, and budget/viability. The first point is quite important to realise the advantage and disadvantages to export to Australia, and how is the exportations right now. The target and audience delimit our operations area, we need to know how is our target, to sell our product into the best communication way. Thank to this two points, we create an effective and efficient communication plan. Obviously our target demand online communication, thus our communication is totally online. We have four objectives, two of them are strategics objectives (13 years), and the two rest are tactical objectives (6 months1 year). The two first are 1) Position our product with an ideal of "healthy lifestyle"; 2) Contribute to the positioning of Spaniards as reference entity gourmet sector in Australia. The two seconds are 1) Create a brand awareness in the Australian market; 2)Ensure a good relationship between supplier and distributor. With this kinds of objectives, our communication strategy is “your healthy”, owing to the fact that our products are healthy and ecological, and this products are the kind of products our target demand. Last the budget is not so expensive because the provident are so good in the first year, you can see that in the next point viability, where describe all of our expenses and income. The difference between them is positive analysis.