Plan de comunicación Spaniards ecoflavour
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/101949
comunitat-uji-handle4:
TFG-TFMEste recurso está restringido
Metadatos
Título
Plan de comunicación Spaniards ecoflavourAutoría
Tutor/Supervisor
Benlloch Osuna, María TeresaTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2016-07-04Editor
Universitat Jaume IResumen
The present essay consists of Spaniards ecoflavour
communication plan, this
company is a spanish company dedicated to export differents spanish products
to Australia. These kinds of products are ecological produc ... [+]
The present essay consists of Spaniards ecoflavour
communication plan, this
company is a spanish company dedicated to export differents spanish products
to Australia. These kinds of products are ecological products.
The most important points in this work are: analysis and description, target
audience, objectives/strategy/concrete actions, and budget/viability.
The first point is quite important to realise the advantage and disadvantages to
export to Australia, and how is the exportations right now.
The target and audience delimit our operations area, we need to know how is
our target, to sell our product into the best communication way.
Thank to this two points, we create an effective and efficient communication
plan. Obviously our target demand online communication, thus our
communication is totally online.
We have four objectives, two of them are strategics objectives (13
years), and
the two rest are tactical objectives (6 months1
year). The two first are 1)
Position our product with an ideal of "healthy lifestyle"; 2) Contribute to the
positioning of Spaniards as reference entity gourmet sector in Australia.
The two seconds are 1) Create a brand awareness in the Australian market;
2)Ensure a good relationship between supplier and distributor. With this kinds of
objectives, our communication strategy is “your healthy”, owing to the fact that
our products are healthy and ecological, and this products are the kind of
products our target demand.
Last the budget is not so expensive because the provident are so good in the
first year, you can see that in the next point viability, where describe all of our
expenses and income. The difference between them is positive analysis. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2015-2016
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess