Strategic planning and management of SMES

Abstract

According to formless 'Portrait of the SMEs 2015', realized by the General Division of Support to the SME of the Department of Industry, Energy and Tourism, in Spain, 99 % of all enterprises are SMEs and globally is estimated that thirty percent of GDP is generated by them. Whether offering goods and services or demanding products, constitute the backbone for all developing economies and job creation. However, due to the economic and financial situation that our country is still living, Spanish SMEs are particularly vulnerable, so their ability to be more competitive is being weakened. The crisis has been especially intense in these companies, in fact it has disappeared in net terms around 10 % of Spanish companies, according to the study 'Business demography in Spain: trends and regularities, 2015’ realized by José Carlos Fariñas and Elena Huergo to Foundation of Applied Economic Studies Thus, the Spanish SME faces a situation that must be managed properly to ensure their survival and success of its existence. Therefore, in this TFG, the Balanced Scorecard (BSC) is presented as a tool for planning and strategic control. According to Norton and Kaplan (1996) , the Balanced Scorecard fills the void that exists in most management systems - the lack of a systematic process to implement and obtain feedback about strategy. Management processes built around the scorecard enable the organization to become aligned and focused on implementing the long-term strategy. Used in this way, the Balanced Scorecard becomes the foundation for managing information age organizations The Balanced Scorecard will be applied to the company Walkerpack mpl SL with the aim of establishing and monitoring the objectives of the company and its various departments, as it is the SMEs where I am currently conducting university practices, and which I have access to all necessary information.