Strategic planning and management of SMES
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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TFG-TFMMetadata
Title
Strategic planning and management of SMESAuthor (s)
Tutor/Supervisor
Darocha Huerta, JuanTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2016-07-13Publisher
Universitat Jaume IAbstract
According to formless 'Portrait of the SMEs 2015', realized by the General Division of
Support to the SME of the Department of Industry, Energy and Tourism, in Spain, 99 % of all
enterprises are SMEs and globally ... [+]
According to formless 'Portrait of the SMEs 2015', realized by the General Division of
Support to the SME of the Department of Industry, Energy and Tourism, in Spain, 99 % of all
enterprises are SMEs and globally is estimated that thirty percent of GDP is generated by
them. Whether offering goods and services or demanding products, constitute the backbone
for all developing economies and job creation.
However, due to the economic and financial situation that our country is still living, Spanish
SMEs are particularly vulnerable, so their ability to be more competitive is being weakened.
The crisis has been especially intense in these companies, in fact it has disappeared in net
terms around 10 % of Spanish companies, according to the study 'Business demography in
Spain: trends and regularities, 2015’ realized by José Carlos Fariñas and Elena Huergo to
Foundation of Applied Economic Studies
Thus, the Spanish SME faces a situation that must be managed properly to ensure their
survival and success of its existence. Therefore, in this TFG, the Balanced Scorecard (BSC)
is presented as a tool for planning and strategic control. According to Norton and Kaplan
(1996) , the Balanced Scorecard fills the void that exists in most management systems - the
lack of a systematic process to implement and obtain feedback about strategy. Management
processes built around the scorecard enable the organization to become aligned and
focused on implementing the long-term strategy. Used in this way, the Balanced Scorecard
becomes the foundation for managing information age organizations
The Balanced Scorecard will be applied to the company Walkerpack mpl SL with the aim of
establishing and monitoring the objectives of the company and its various departments, as it
is the SMEs where I am currently conducting university practices, and which I have access
to all necessary information. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Type
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