Dark Elf Studios
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Metadades
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Metadades
Títol
Dark Elf StudiosAutoria
Tutor/Supervisor
Tortosa Edo, VicentTutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2015-06-16Editor
Universitat Jaume IResum
Dark Elf Studios is a video game company being created.
Today, if you look at the economic environment we can see that with the current economic crisis consumption habits of consumers they are changing a lot in almost ... [+]
Dark Elf Studios is a video game company being created.
Today, if you look at the economic environment we can see that with the current economic crisis consumption habits of consumers they are changing a lot in almost all areas. In addition to technological advances and the rise of big business, competition in this sector is growing.
With this marketing plan, we give a series of proposals and recommendations for the company to adapt in the best possible way to their environment and to offer a video game capable of meeting the expectations of customers.
In the marketing plan it has made a market research where we have studied the habits of customers and the different aspects that consumers prefer when launching a new game.
Once market research, they have offered a number of objectives and programs of action to facilitate the entry of the company into the market.
Finally, these action plans have been quantified with the budget and timeline. Also they have offered some indications control to achieve those objectives. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess