Dark Elf Studios
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Metadata
Title
Dark Elf StudiosAuthor (s)
Tutor/Supervisor
Tortosa Edo, VicentTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2015-06-16Publisher
Universitat Jaume IAbstract
Dark Elf Studios is a video game company being created.
Today, if you look at the economic environment we can see that with the current economic crisis consumption habits of consumers they are changing a lot in almost ... [+]
Dark Elf Studios is a video game company being created.
Today, if you look at the economic environment we can see that with the current economic crisis consumption habits of consumers they are changing a lot in almost all areas. In addition to technological advances and the rise of big business, competition in this sector is growing.
With this marketing plan, we give a series of proposals and recommendations for the company to adapt in the best possible way to their environment and to offer a video game capable of meeting the expectations of customers.
In the marketing plan it has made a market research where we have studied the habits of customers and the different aspects that consumers prefer when launching a new game.
Once market research, they have offered a number of objectives and programs of action to facilitate the entry of the company into the market.
Finally, these action plans have been quantified with the budget and timeline. Also they have offered some indications control to achieve those objectives. [-]
Subject
Description
Treball Final de Grau en en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015
Type
info:eu-repo/semantics/bachelorThesisRights
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess