Listar TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por tipo de documento "info:eu-repo/semantics/masterThesis"
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A Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us”
Universitat Jaume I (2014)The aim of this paper is to analyse the language used by Porcelanosa Grupo in its UK web-page sections “About us” and “Companies” from a general perspective to determine several core values of the brand image. The method ... -
A Multimodal Approach to Promotional Interviews: Inspecting Delivery Competences in Torrecid S.A.
Universitat Jaume I (2020-09-21)Public speaking is the act of communicating that implies verbal and nonverbal communication. In business spoken genres such as interviews, professionals address more than simply words to convey meaning. Specialists should ... -
A Multimodal Approach to Storytelling in TED Talks
Universitat Jaume I (2017-09-09)Multimodality has recently emerged within the area of discourse analysis as a research tendency the objective of which is to understand how all the semiotic modes beyond language significantly contribute to the exchange ... -
A new perspective on training l'antic colonial salespeople
Universitat Jaume I (2015-11-24)A defective, fragmented and unstructured training course may result in an absence of expected results. This can be avoided by means of an ambitious training program covering not only the technical characteristics of the ... -
A proposal for supporting and promoting interdisciplinary research at Universitat Jaume I
Universitat Jaume I (2017-09-09) -
A study and a proposal of new markets for Bergé Marítima
Universitat Jaume I (2016-11-29)The shipping industry deals with the commercial transportation of goods around the world. Bergé Marítima is a Spanish company founded in Bilbao with offices throughout Spain and dedicated to shipping activities The company ... -
An analysis of Azulev Grupo website. The influence of web 2.0 & seo positioning
Universitat Jaume I (2019-10-22)With the development of new technologies and its implementation in today’s society, Information and Communication Technologies has become a huge influence in the way in which companies use their website and social networks ... -
Analysing Product Pitches Multimodally for Chinese International Trade
Universitat Jaume I (2020-07-22)Product pitches, as an innovative promotion genre, could be more persuasive than traditional oral promotion in which there is no combination between non-verbal modes and verbal modes in business environments (Cassily & ... -
Analysis of a service internationalisation process: a case study of training experience
Universitat Jaume I (2016-11-29)Nowadays we live in a globalised world that has influenced our lifestyle entailing homogenisation and giving new opportunities to companies at the same time. Globalisation can be defined as “the trend towards a greater ... -
Analysis of Integra Synergy Systems Online Presence: A Focus on Usability, Visibility, Quality and Improvement Recommendations
Universitat Jaume I (2016-11-29)The expansion of new technologies is affecting all the areas of life, from health to spare time, including business. In order to have the strongest and most effective impact on their targets, companies work on the development ... -
Analysis of internal communication deficiencies at Marmedsa's office in Castelló
Universitat Jaume I (2015)Internal communication proper working is becoming a growing need tin the business world since it may condition the performance of a company. Basically, internal communication is the exchange of information amongst members ... -
Analysis of the international communication in Efi Cretaprint
Universitat Jaume I (2016-11-29)This master thesis pivots on the importance of internal communication in companies and more specifically in the multinational Efi headquarters from Castellón. Efi is a multinational that has offices all around the world. ... -
Approach to urban freight transport problems: Improvements using the internet of things
Universitat Jaume I (2018-10-22)City logistics and especially urban freight transport is growing in popularity amongst researchers and citizens. Changes in consumers’ behaviours due to the e-commerce, stock reductions and rivalry of freight companies, ... -
Azulejos Carceller on a large scale: a marketing plan for Kobert-In
Universitat Jaume I (2018-10-19)Nowadays, the tiles industry is dominating every single area in Spain, especially in the province of Castellon. This affects tiles companies in terms of competence, and has also affected the sales of medium-size companies ... -
B2B E-Commerce Strategy of The Wholesale SMEs MEGA CAXTON
Universitat Jaume I (2019-07-17)Against the background of the rapid development of E-Commerce, many small and medium-sized enterprises (SMEs) have gradually realized of the importance of developing E-Commerce. However, SMEs need to determine whether ... -
Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º
Universitat Jaume I (2019-07-17)The main objective of this master’s thesis is to suggest a marketing plan for the banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo Cajamar, to internationalize its presence beyond Spanish borders. ... -
Blumaq Online
Universitat Jaume I (2017-11-09)ABSTRACT In this Master’s thesis , the reader will be int roduced to a study on the use of Internet resources by the Blumaq Company and how they should evolve to adapt to the current trend . Both the ... -
Competitive methods for business survival in the international market
Universitat Jaume I (2017-11-09)The globalisation phenomenon enhanced by the advance of Information and Communication Technologies (ICT) has contributed to an increase of the International Trade. Thus, in the current economic context, the internationalisation ... -
CRM and ERP Systems: Transforming Innova Advanced Consulting
Universitat Jaume I (2016-10-26) -
Cyber-attacks: an imminent Threat
Universitat Jaume I (2017-11-09)Damco is a Dutch company founded in Denmark with offices all over the globe and dedicated to freight forwarding and su pply chain management. The company has a well - known reputation in the market since ...