Browsing TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional by Title
-
Analysing Product Pitches Multimodally for Chinese International Trade
Universitat Jaume I (2020-07-22)Product pitches, as an innovative promotion genre, could be more persuasive than traditional oral promotion in which there is no combination between non-verbal modes and verbal modes in business environments (Cassily & ... -
Analysis of a service internationalisation process: a case study of training experience
Universitat Jaume I (2016-11-29)Nowadays we live in a globalised world that has influenced our lifestyle entailing homogenisation and giving new opportunities to companies at the same time. Globalisation can be defined as “the trend towards a greater ... -
Analysis of Integra Synergy Systems Online Presence: A Focus on Usability, Visibility, Quality and Improvement Recommendations
Universitat Jaume I (2016-11-29)The expansion of new technologies is affecting all the areas of life, from health to spare time, including business. In order to have the strongest and most effective impact on their targets, companies work on the development ... -
Analysis of internal communication deficiencies at Marmedsa's office in Castelló
Universitat Jaume I (2015)Internal communication proper working is becoming a growing need tin the business world since it may condition the performance of a company. Basically, internal communication is the exchange of information amongst members ... -
Analysis of the international communication in Efi Cretaprint
Universitat Jaume I (2016-11-29)This master thesis pivots on the importance of internal communication in companies and more specifically in the multinational Efi headquarters from Castellón. Efi is a multinational that has offices all around the world. ... -
Approach to urban freight transport problems: Improvements using the internet of things
Universitat Jaume I (2018-10-22)City logistics and especially urban freight transport is growing in popularity amongst researchers and citizens. Changes in consumers’ behaviours due to the e-commerce, stock reductions and rivalry of freight companies, ... -
Azulejos Carceller on a large scale: a marketing plan for Kobert-In
Universitat Jaume I (2018-10-19)Nowadays, the tiles industry is dominating every single area in Spain, especially in the province of Castellon. This affects tiles companies in terms of competence, and has also affected the sales of medium-size companies ... -
B2B E-Commerce Strategy of The Wholesale SMEs MEGA CAXTON
Universitat Jaume I (2019-07-17)Against the background of the rapid development of E-Commerce, many small and medium-sized enterprises (SMEs) have gradually realized of the importance of developing E-Commerce. However, SMEs need to determine whether ... -
Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º
Universitat Jaume I (2019-07-17)The main objective of this master’s thesis is to suggest a marketing plan for the banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo Cajamar, to internationalize its presence beyond Spanish borders. ... -
Blumaq Online
Universitat Jaume I (2017-11-09)ABSTRACT In this Master’s thesis , the reader will be int roduced to a study on the use of Internet resources by the Blumaq Company and how they should evolve to adapt to the current trend . Both the ... -
Competitive methods for business survival in the international market
Universitat Jaume I (2017-11-09)The globalisation phenomenon enhanced by the advance of Information and Communication Technologies (ICT) has contributed to an increase of the International Trade. Thus, in the current economic context, the internationalisation ... -
CRM and ERP Systems: Transforming Innova Advanced Consulting
Universitat Jaume I (2016-10-26) -
Cyber-attacks: an imminent Threat
Universitat Jaume I (2017-11-09)Damco is a Dutch company founded in Denmark with offices all over the globe and dedicated to freight forwarding and su pply chain management. The company has a well - known reputation in the market since ... -
Developing a branding strategy proposal for protecnic
Universitat Jaume I (2017-11-09)This master’s thesis presents, as its main objective, the development of a branding strategy proposal for a Spanish SME called Técnicas y Aplicaciones Productivas S.L., mainly known as Protecnic. It is widely believed that ... -
Different ways to assure the continuity of the business
Universitat Jaume I (2017-09)As a summary of the Master’s Thesis, it can be pointed out that the vegetable market counts with many competitors but Agrotomy keeps a competitive position within the sector due to the existence of 3,000 hectares of crop ... -
Emotional intelligence: how innovating may affect stress in the working environment
Universitat Jaume I (2019-07-17)Being productive and effective at the workplace has always been crucial. Precisely the way the working personnel perceive this objective requires not only effort, but also a clear state of mind on a daily basis, instrumental ... -
Ever-increasing relevance of online presence for business companies: an improvement proposal for Transportes Franpama S.L.
Universitat Jaume I (2020-11-19)The Internet has become the world’s main tool to promote business opportunities in a significant scale. Being present on the Internet is one of the main marketing strategies as a means of succeeding in the business world. ... -
Field Service Management of AB InBev
Universitat Jaume I (2020-09-22)Management of field service refers to a system that involves managing end-to-end activities in field service and includes scheduling, dispatching, invoicing, and billing. Field service management is an essential aspect ... -
Frustrating Factors in Business Environments and Possible Solutions: The Influence of Gender and Experience
Universitat Jaume I (2020-11-19)This project provides an overall view of employees’ frustration within their sales companies in order to help managers and salespeople deal with it effectively. In order to achieve this goal, a quantitative study has ... -
Growing alternatives for becoming international: the role of social media in the digital marketing of Innova Advanced Consulting
Universitat Jaume I (2019-10-22)The present work shows an analysis of social media in the digital marketing division of the software company Innova Advanced Consulting. Since the Web 2.0 or the second generation of world wide web has appeared, traditional ...