Definition and analysis of strategic predictive indicators for social networks
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/29747
comunitat-uji-handle3:10234/162753
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TESISMetadatos
Título
Definition and analysis of strategic predictive indicators for social networksAutoría
Director/a
Berlanga Llavori, RafaelPrograma de Doctorado
Programa de Doctorat en InformàticaÓrgano responsable
Universitat Jaume I. Escola de DoctoratFecha de defensa
2024-01-19Descripción
Compendi d'articles
Editor
Universitat Jaume IPalabras clave
Área de conocimiento
Páginas
151 p.Resumen
This thesis delves into a novel research area in Social Business Intelligence (SBI) focusing on social indicators. It proposes advanced methodologies for discovering and describing social indicators, using social ... [+]
This thesis delves into a novel research area in Social Business Intelligence (SBI) focusing on social indicators. It proposes advanced methodologies for discovering and describing social indicators, using social network metrics and dynamic contexts. The main contribution is the proposal of a comprehensive methodological framework for the development of SBI projects, addressing the necessity for a semantic infrastructure. The framework abstracts various methodological processes that can be adapted and extended to suit diverse analysis tasks. The implementation of an author profiling method based on multidimensional business perspectives allows the identification of business roles within user profiles on social media. This finding introduces a novel quality indicator for assessing content reliability. Finally, the feasibility of developing quality indicators semi-automatically to identify relevant content is demonstrated. In summary, the proposed infrastructure enables the extraction of valuable insights for organizations seeking to measure the impact of their actions in social media. [-]
Derechos de acceso
L'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-sa/4.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess