Listar UJI: Investigación por autoría "b3b7f012-26e6-418e-8519-be05ba50d4ae"

Mostrando ítems 1-1 de 1

Be congruent and I will be loyal: the case of sport services

Alguacil, Mario; Sánchez-García, Javier; Valantine, Irena Routledge (2019-05-06)

This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity ...