ListarEMP_Articles por tema "willingness to pay more"

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    • openAccess   Analyzing Willingness to Pay More to Stay in a Sustainable Hotel 

      Boronat-Navarro, Montserrat; Pérez-Aranda Canela, José Antonio MDPI (2020)
      The aim of this study is to investigate differences in willingness to pay more for sustainable hotels, analyzing whether consumers’ searches for information about sustainability, the importance they assign to sustainability ...