• openAccess   Shopping motivation in consumer loyalty formation process: the case of Spanish retail 

      Tena-Monferrer, Sandra; Fandos, Juan Carlos; Sánchez-García, Javier; Callarisa Fiol, Luis J. Emerald (2021)
      Purpose With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic ...