ListarEMP_Articles por tema "halo effect"

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    • openAccess   Entity crisis, halo effect and loyalty 

      Moliner, Miguel Angel; Fandos, Juan Carlos; Monferrer Tirado, Diego; Estrada, Marta Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco (2019)
      Taking as reference the period of deep financial and economic crisis suffered at global level, with special incidence in the Spanish financial industry, this paper examines the effect of entity crisis on consumer loyalty, ...