ListarEMP_Articles por tema "Web 2.0"

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    • closedAccess   Harnessing social media platforms to measure customer-based hotel brand equity 

      Callarisa Fiol, Luis J.; Roshchina, Alexandra; Cardiff, John; Sánchez-García, Javier Elsevier (2012-10)
      In recent years, there has been an exponential increase in the volume of user-generated content being made available in social media platforms of the Web 2.0 genre. Among the most valuable from a marketing perspective is ...