Listar EMP_Articles por autoría "50e435d0-5c59-4078-97d8-9d14e3e9df7d"

Mostrando ítems 1-1 de 1

    • openAccess   Bibliometric analysis of the customer experience literature 

      Gallardo-Garcia, Javier; Pagán Castaño, Esther; Sánchez-García, Javier; Guijarro-García, María Taylor & Francis (2022-11-11)
      This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, philosophy, ...