ListarFIS_Articles por tema "Advertising self-regulation"
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Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System
Springer Verlag (2017-01)The theory and practice of advertising self-regulation have been evolving for decades in pursuit of basic standards for advertising quality. In Spain, this discipline was put into practice in 1995, the year the Association ... -
Estructura de gobernanza ética en la publicidad comercial. Una revisión del modelo de Autocontrol desde una gerencia de stakeholders discursiva
CSIC. Instituto de Filosofía (2017)In competitive and global environments in which companies operate commercial advertising plays a vital role that is essential to have full responsibility. This responsibility involves in many cases, self-regulation of ...