ListarANG_Articles por tema "three-dimensional metaphorical objects"

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    • openAccess   Three-dimensional metaphorical objects in street advertising 

      Pascual Hinojal, Clara; Silvestre-López, Antonio-José Asociación Española de Lingüística Aplicada (AESLA) (2015)
      This paper aims at unravelling the role of metaphor in three street marketing campaign advertisements. Each advertisement is the product of a creative process involving metaphorical mappings from an urban object (shelter, ...