• openAccess   Cross-cultural interpretation of filmic metaphors: A think-aloud experiment 

      Bort-Mir, Lorena; bolognesi, marianna; Ghaffaryan, Susan De Gruyter (2020-10-06)
      The purpose of this study is to investigate how viewers who speak different languages interpret cinematographic metaphors in a filmic advertisement. The study is organized in three parts: First, we offer a theoretical model ...