Listar ANG_Articles por autoría "c418fef0-1296-4a70-88db-38c3fb11153f"
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Adult Brain: Game of Metaphors for Understanding the Internet
Bort-Mir, Lorena Universitat per a Majors de la Universitat Jaume I (2016)With the increasing apogee of the digital world and Internet use by older people, one may wonder how adults understand these virtual spaces. The aim of this article is to see to what extent the Conceptual Theory of Metaphor ... -
Cross-cultural interpretation of filmic metaphors: A think-aloud experiment
Bort-Mir, Lorena; bolognesi, marianna; Ghaffaryan, Susan De Gruyter (2020-10-06)The purpose of this study is to investigate how viewers who speak different languages interpret cinematographic metaphors in a filmic advertisement. The study is organized in three parts: First, we offer a theoretical model ... -
Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure
Ibáñez Arenós, María; Bort-Mir, Lorena Universidad Complutense de Madrid. Ediciones Complutense. (2020-11-27)Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational ... -
Review: Visual Metaphor: Structure and process; Gerard J. Steen (ed.); Amsterdam: John Benjamins Publishing; 2018; VI + 196 with an index; ISBN 9789027201515; 135 €.
Bort-Mir, Lorena Publicacions de la Universitat Jaume I (2019-11-01)