Listar COM_Articles por autoría "f0491d80-fcc6-4350-b7f5-3eecf4336a81"

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    • openAccess   Femvertising and COVID-19-What Did Brand Owners Broadcast during the Lockdown? 

      Jambrino Maldonado, Carmen; Iglesias Sánchez, Patricia; de las Heras-Pedrosa, Carlos; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa MDPI (2023)
      The aim of this study was to analyze, from a gender perspective, advertising broadcasts during a time of crisis. A holistic perspective of the stereotypes, roles, professions, and gender relations represented is offered ...

    • openAccess   Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots 

      Olivares-Delgado, Fernando; Iglesias Sánchez, Patricia P.; Benlloch Osuna, María Teresa; de las Heras-Pedrosa, Carlos; Jambrino Maldonado, Carmen MDPI (2020-12-01)
      This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a ...

    • openAccess   Sustainable Outdoor Advertising: A Professional Point of View from Spain 

      Breva-Franch, Eva; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa University of Ss. Cyril and Methodius in Trnava. Faculty of Mass Media Communication (2023-04-23)
      Cities are unimaginable without outdoor advertising, and outdoor advertising, sometimes known as out-of-home advertising, is unimaginable without cities. However, this relationship is evolving due to the inevitable need ...