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Sports Betting and Advertising; A Study of Their Influence on Young Spaniards

Gonzalez-Oñate, Cristina; Fanjul, Carlos; Gautier Comes, Christian Daniel VisualCOM Scientific Publications (2024)

The purpose of this paper is to analyse the advertising strategies used by four betting companies (Bet365, William Hill, Codere and Sportium) to promote this type of activity and to study their level of influence among ...