Listar COM_Articles por autoría "44ebb80c-598a-4a85-ad46-d2eebaacb2d6"
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Metrics used to analyze native advertising in Spanish media
VisualCOM Scientific Publication (2023-11-07)For tactical purposes or a strategic vision of the use of native advertising, media and brands must work together to establish indicators to reliably analyze Return on Investment. This qualitative research seeks to define, ...
