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Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
dc.contributor.author | Valeiras-Jurado, Julia | |
dc.contributor.author | Bernad-Mechó, Edgar | |
dc.date.accessioned | 2022-05-23T10:09:29Z | |
dc.date.available | 2022-05-23T10:09:29Z | |
dc.date.issued | 2022-05-13 | |
dc.identifier.citation | Valeiras-Jurado, J., & Bernad-Mechó, E. (2022). Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos. Journal of English for Academic Purposes, 101118. | ca_CA |
dc.identifier.issn | 1475-1585 | |
dc.identifier.uri | http://hdl.handle.net/10234/197758 | |
dc.description.abstract | As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx talk and a PBS Space Time video. We have determined the existence of two layers of modes in online science videos: embodied and filmic modes. The former are deployed by the speaker, while the latter are added to the ensemble during postproduction and editing. Our analysis sheds light on three main aspects of this multimodal orchestration: modal density, modal coherence, and genre definition. Our findings show that online science videos are more modally dense as a result of the incorporation of more filmic modes into the ensemble. In addition, we also find that the use of filmic modes requires some degree of expertise and know-how in order to keep the coherence of the multimodal ensemble. In short, the PBS Space Time video shows a higher degree of density and coherence. We conclude that the two genres are at different stages of development as digital genres. | ca_CA |
dc.description.sponsorShip | Funding for open access charge: CRUE-Universitat Jaume I | |
dc.format.extent | 12 p. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | Elsevier | ca_CA |
dc.publisher | British Association of Lecturers in English for Academic Purposes (BALEAP) | ca_CA |
dc.relation.isPartOf | Journal of English for Academic Purposes 58 (2022) 101118 | ca_CA |
dc.rights | 1475-1585/© 2022 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). | ca_CA |
dc.rights.uri | http://creativecommons.org/licenses/by-sa/4.0/ | ca_CA |
dc.subject | science dissemination | ca_CA |
dc.subject | multimodality | ca_CA |
dc.subject | modal density | ca_CA |
dc.subject | modal coherence | ca_CA |
dc.subject | digital genres | ca_CA |
dc.title | Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos | ca_CA |
dc.type | info:eu-repo/semantics/article | ca_CA |
dc.identifier.doi | https://doi.org/10.1016/j.jeap.2022.101118 | |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
dc.type.version | info:eu-repo/semantics/publishedVersion | ca_CA |
project.funder.name | Ministerio de Ciencia, Innovación y Universidades (Spain) | ca_CA |
project.funder.name | Universitat Jaume I | ca_CA |
oaire.awardNumber | PGC2018-094823-B-I0 | ca_CA |
oaire.awardNumber | E-2020-31 | ca_CA |
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