Som Tenis
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Título
Som TenisAutoría
Tutor/Supervisor; Universidad.Departamento
Iranzo, Amador; Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2021-07-14Editor
Universitat Jaume IResumen
Som Tenis is a media specialized in covering tennis news at a semiprofessional level in the Valencian Community. This cybermedia is created
with the main objective of giving greater visibility to Valencian tennis ... [+]
Som Tenis is a media specialized in covering tennis news at a semiprofessional level in the Valencian Community. This cybermedia is created
with the main objective of giving greater visibility to Valencian tennis players
who are in a stage of training and growth, and who compete with the aim of
being able to make a leap to professional tennis in the future. These tennis
players often compete at the highest possible level in their category, and
dedicate their entire lives to this sport. Som Tenis also aims to inform about
the results of Valencian tennis players who compete in more important
international circuits, such as ATP or WTA.
Despite being very important circuits within this sport, the tennis players who
do not occupy the top 50 ranking go quite unnoticed by the mass media. For
this reason, Som Tenis wants to follow the different tournaments that
Valencian tennis players play around the world and publish his results
especially on social networks. This media seeks to cover an informative need
that is present in this sport within the Valencian Community. Although in other
communities of the country this sport has much more visibility in the media
and networks, in the Comunitat Valenciana does not happen the same.
And this is something quite surprising, since this community is one of the ones
with more fans and athletes. Historically, there are several Valencian tennis
players who have been trained on the clay courts near the Mediterranean
coast and have managed to compete at the highest international level such
as David Ferrer or currently Roberto Bautista and Sara Sorribes. Like them,
many other Valencian tennis players have also managed to get into the
ranking of the 200 or 300 best tennis players in the world. A tremendous merit
in sports that in the traditional media has gone largely unnoticed.
My love for this sport has been an important conditioning factor when it came
to taking on this challenge. I wanted to create a media about a subject that
would motivate and excite me to do my best. In addition, as I had practiced
this sport at a semi-professional 19 level several years ago, I knew perfectly
17
well the real situation of this sport and I knew many sources that could help
me to create a good cybermedia. In the Comunitat Valenciana, the only
alternative to consult information related to semi-professional tennis is the
official website of the Federación de Tenis de la Comunitat Valenciana
(FTCV). This web portal publishes little news and information, but often the
page is outdated. In addition, it can be seen how the design of the web is very
antique and the information published is not very well organized. As for social
networks, the FTCV does not have an account on the social network
Instagram and on Twitter the activity is minimal. I have not found any other
media specialized in this subject within the Valencian territory.
It is true that in the national panorama the reference media is Punto de Break,
but it is dedicated exclusively to cover tennis at professional and international
level. I believe that in this area there was an informative need for players and
fans of Valencian tennis. Som Tenis has taken advantage of the little or nonexistent competition to break into this sector with the illusion of creating a
professional and modern journalistic project. This media project has had some
very well-defined bases.
Firstly, in social networks I have opted for a very visual and innovative design.
I believe that, nowadays, visual content has more and more weight in the
digital panorama and the media has managed to adapt to this trend. Another
of the bases has been to maintain a well-worked and create a useful website
for Internet users. Apart from the current affairs section where news,
interviews and all kinds of journalistic pieces were published, the most
innovative part of the web portal has been the tournament calendar.
This calendar has become one of the most visited sections by Internet users.
I believe that the way of grouping all the events in an orderly and easy to
consult calendar has been a great informative help for fans and players. For
this reason, it has been the most successful section of the online media.
Som Tenis could not be understood without the images. From the first
moment, the project was to develop a very visual media and in which the
photographs of the different matches and tournaments were the protagonists.
I believe that the publication of all these images has given great visibility to
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the cybermedia and has also achieved a significant number of interactions on
social networks. In addition, the sale of these photographs has helped to
monetize the media expenses.20 The name of the cybermedia, Som Tenis, I
think it has been great with what this media wants to represent. It is a short,
simple and easy to remember name.
To make the logo, this name help me a lot because I have been able to make
a very striking logo. In addition, being a name in Valencian language, you
could sense that it was a provincial digital media. The idea of creating this
name was that all followers feel part of this cybermedia. The objectives to be
achieved with this cybermedia were quite diverse.
The first and most important was to give visibility to this sport with a
professional journalistic work. I am very happy because I have been able to
achieve this goal, and at all times I have received many expressions of
gratitude for my work. Another of the goals I set myself at the beginning was
to build a media in which the images were of high quality.
For this, it was essential to have advanced knowledge of photography, which
I have been able to acquire throughout the development of the cybermedia. I
have managed to grow in terms of web traffic and the number of followers in
social networks, something that perhaps seemed an odyssey at the
beginning. As for the target audience of Som Tenis, it is mainly made up of
those people interested in semi-professional tennis in Valencia.
There are many Valencian tennis players who have managed to make the
leap to professional tennis and are competing in the most important
international circuits such as Roberto Bautista or Sara Sorribes. Very
important training academies have also been created, such as the Juan
Carlos Ferrero Equelite Sport Academy or the David Ferrer Academy, where
top-level tennis players from all over the world train. For this reason, there is
a great love for this sport throughout the territory of the Valencian Community.
In addition, the target audience of the cybermedia would also be formed by
those players and coaches who want to be informed about the different
tournaments that are going to be played or about the results of their
teammates.
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The Som Tenis media has managed to take advantage of the little activity that
the Federación de Tenis de la Comunitat Valenciana has in social networks
to be able to capture all this audience in our cybermedia. The social networks
that have been used to disseminate the content of the media have been
Twitter and Instagram. I chose these two social networks because they are
the ones 21 that most people use nowadays, and they were also the ones that
best matched the content of the cybermedia. On the one hand, being present
on the social network Twitter was indispensable for me at the beginning, as I
believe it is the social network that people use to stay informed. In this social
network it has been very complicated to get a following and a high number of
followers, since the feedback was much smaller and there was not a very
large community. On the other hand, on Instagram, the media has been able
to take off perfectly. In this social network, visual content has triumphed and
has helped to achieve a significant number of followers.
In addition, the feedback has been very good and both players and fans have
uploaded content from the media to their profiles. The interviews and reports
that were published on Instagram TV have also had many reproductions and
have reached many people. The contents published on the media have
always been developed from an informative approach, and looking for topics
that were interesting for the followers.
In summary, I feel satisfied with the work done during these months in the
cybermedia and with its growth. I believe that this project can still grow more,
and there is a very nice community that encourages me to continue. I feel very
proud of the work I have done with the media, and I think I have managed to
create a serious and entertaining journalistic product. There are still some
weak points that can be polished, such as trying to maintain a more stable
traffic on the web or achieve a greater following on Twitter, but with time and
dedication Som Tenis can become the reference media of the semiprofessional Valencian tennis on the Valencian Community [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Periodisme [580]