Marketing plan of Calduch Laboratorios: Dermo-Suavina
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Marketing plan of Calduch Laboratorios: Dermo-SuavinaAutoría
Tutor/Supervisor; Universidad.Departamento
Monferrer Tirado, Diego; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-06-09Editor
Universitat Jaume IResumen
Laboratorios Calduch is a Spanish company known -especially in Castellón- for its
brand Dermo-Suavina. Its products include lip balms, soap and hand cream, all of
which are directly related to the skincare market. ... [+]
Laboratorios Calduch is a Spanish company known -especially in Castellón- for its
brand Dermo-Suavina. Its products include lip balms, soap and hand cream, all of
which are directly related to the skincare market.
Dermo-Suavina might seem an ordinary skincare brand; however, its products have
a series of properties that set them apart from its many competitors. Among such
characteristics, we find that these goods are natural, traditional and ecological,
besides having high quality levels and really competitive prices. Another distinctive
feature from Dermo-Suavina is its 140-year-old lip balm formula, the most popular
product of all and an iconic item in the province of Castellón.
In this analysis both, the internal and external environment of Dermo-Suavina have
been thoroughly studied. Every element regarding the brand’s situation, perspectives
and possibilities have been contemplated and measured during this work, and it has
been concluded that, among others, there is nowadays a social trend, a global
movement, concerning the environment. Every day more citizens are concerned
about the importance of taking care of nature and consume products that follow an
eco friendly path.
Dermo-Suavina has the full potential to offer what customers currently want and will
be willing to buy in the future. Therefore, 6 objectives have been set. They will be
achieved by following 14 proposed actions, to finally reach a scenario where the
brand will improve its situation and positively develop in the next years.
Such 14 actions will be applied during a specific period of time each one and will
dispose of a particular budget. Its effects will also be measured by following the
evolution of the different objectives, according to a series of methods, to achieve the
aim of this marketing plan: structuring Laboratorios Calduch’s future and contributing
to its development by following such plan and its different proposals. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess