Mejora del resultado de las nuevas empresas internacionales a través de las redes empresariales y su influencia en la elección de modos de entrada cooperativos

Abstract

Se estudia la influencia de las redes empresariales de carácter social en la elección de modos de entrada cooperativos que no requieren inversión en capital. Se argumenta que las ventajas informativas y conocimientos experienciales derivados del capital social son aspectos importantes para reducir los problemas de la elección del modo de entrada, aún incluso cuando los socios no provienen necesariamente de sus redes empresariales. Dado que el capital social depende de las acciones que se lleven a cabo para construirlas y mantenerlas, los empresarios deben establecer rutinas informales que permitan desarrollar actividades en coordinación con los miembros de su red.

The article presents the results of analysing the influence of business networks of a social nature in the choice of cooperative entry modes that do not require capital investment (such as indirect export). The scope of study are companies that go international immediately after their creation or new international companies. A broad perspective of the business network is adopted that includes the contacts of a company with others generated in a social context whose benefits are manifested through social capital. Specifically, it is argued that the informational advantages and experiential knowledge derived from social capital are important aspects to reduce the problems associated with the choice of those entry modes, even when the partners of the entry modes do not necessarily come from their business networks. Since social capital depends on the actions that are carried out to build and maintain business networks, the entrepreneurs of these companies must establish informal routines that allow them to develop activities in coordination with the members of their network.