How can customers' opinions affect the price of hotels? Empirical evidence from Madrid
Metadatos
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Metadatos
Título
How can customers' opinions affect the price of hotels? Empirical evidence from MadridAutoría
Tutor/Supervisor; Universidad.Departamento
Tortosa-Ausina, Emili; Universitat Jaume I. Departament d'EconomiaFecha de publicación
2020-06-08Editor
Universitat Jaume IResumen
This study attempts to evaluate the influence of online consumer opinions on hotel
prices in the city of Madrid. Almost all the information available on the BOOKING
website was collected on 23 February 2019 and 19 ... [+]
This study attempts to evaluate the influence of online consumer opinions on hotel
prices in the city of Madrid. Almost all the information available on the BOOKING
website was collected on 23 February 2019 and 19 April 2019, for 22 May this year, for
the hotels in this city obtaining a sample of 134 hotels. With this a hedonic model of
prices is developed, obtaining results that suggest that the online opinions of
consumers have a great influence on these prices, as well as other variables such as
the number of stars in the hotel, the distance to the centre of the hotel or the size of its
rooms. Consumers now appreciate the rating of former consumers much more than
they did a few years ago, so this study can serve as a basis for future, more specific
analyses aimed at hotel managers on how to maximise good online opinions about
their hotel. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Economia. Codi: EC1049. Curs acadèmic: 2019-2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
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Aparece en las colecciones
- Grau en Economia [289]