Growing alternatives for becoming international: the role of social media in the digital marketing of Innova Advanced Consulting
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Growing alternatives for becoming international: the role of social media in the digital marketing of Innova Advanced ConsultingAutoría
Tutor/Supervisor; Universidad.Departamento
Ruiz-Madrid, Noelia; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2019-10-22Editor
Universitat Jaume IResumen
The present work shows an analysis of social media in the digital marketing division of the
software company Innova Advanced Consulting. Since the Web 2.0 or the second generation
of world wide web has appeared, ... [+]
The present work shows an analysis of social media in the digital marketing division of the
software company Innova Advanced Consulting. Since the Web 2.0 or the second generation
of world wide web has appeared, traditional marketing started to decrease its activity, while
digital marketing evolved and increased it. Within digital marketing, the branch of social
media has developed and started to become crucial for companies. Most of them, however,
are aiming at becoming international. The objectives of this paper is to demonstrate how five
social media platforms that Innova Advanced Consulting uses (Facebook, YouTube, Twitter,
LinkedIn, and Instagram) can help optimization and internationalization of the company, and
how two of them, LinkedIn and Instagram, represent the promising ones for the firm’s
international recognition. The results are that, after analyzing previous researches on social
media and the company’s daily activity on these platforms, Innova Advanced Consulting has
the chance of becoming international if it works on developing more content and techniques
on the abovementioned social media. [-]
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Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019
Tipo de documento
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