Marketing plan of Momo, la fàbrica de somnis
Metadatos
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Título
Marketing plan of Momo, la fàbrica de somnisAutoría
Tutor/Supervisor; Universidad.Departamento
Monferrer Tirado, Diego; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017Editor
Universitat Jaume IResumen
Momo is a business dedicated to sell clothes and accessories to women for special
events. It is located in Onda (12200), Castellon. It is a business ran by Pili Feliu as
self-employed, its owner and only employee.
The ... [+]
Momo is a business dedicated to sell clothes and accessories to women for special
events. It is located in Onda (12200), Castellon. It is a business ran by Pili Feliu as
self-employed, its owner and only employee.
The service is quite important in its business. Momo offers a full customer service.
Moreover, offers a service that assures customers that they are not going to sell the
same dress to any other customer who requires it for the same event, as they have a
record of their sales to avoid this situation. Therefore, Momo defines its products as a
range of clothing, accessories and services that make the shopping experience as
something unique.
In this marketing plan, we try to analyse the external environment and internal
sources and capabilities in order to make conclusions about its situation and future
perspectives. We are going to define product and service which Momo offers and try to
improve it designing different goals and business strategies.
We are going to design goals related with commercial relationship, marketing and
financial activities. Then, we are going to fix growth and diversification, competitive
strategies and strategy as competitive advantage.
Finally, we are going to design the action plan with Momo want to achieve their
objectives. We design 8 actions focused on Product, Price, Distribution and
Comunication. And we are going to build timeline and budget of these actions.
To conclude our plan, we are going to define the control methods which we will use in
order to know if actions are contributing really our objectives. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017.
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
Licencia CC-BY-NC-ND
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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