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dc.contributor.authorStavila, Ludmila
dc.contributor.otherPalmer-Silveira, Juan
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2018-03-12T18:58:36Z
dc.date.available2018-03-12T18:58:36Z
dc.date.issued2017-09-09
dc.identifier.urihttp://hdl.handle.net/10234/173317
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017ca_CA
dc.description.abstractThis paper is about Ceramicas Aparici, one of the first ceramic companies from Alcora, that is facing difficult times on one of its strongest markets, Russia. Spain and Italy have been for many years Russia‘s main ceramic tiles suppliers, but the crisis and the growing production of Russian ceramics have dampened Spanish imports and, as a result, Ceramicas Aparici‘s export activity has decreased. The main purpose of this paper is to offer some low cost proposals in order to improve Aparici‘s revenue on the Russian market using marketing sales promotion. In this paper we will analyse the worldwide situation of the ceramic sector and also our internal situation in order to apply the appropriate promotion strategies. Some aspects will be taken into account, such as target audience, main strengths and weaknesses of Ceramicas Aparici and its competitors‘ (e.g. Porcelanosa and Rex), brand positioning and the fact that there is a low budget that can be used for it. Aparici is already implementing many marketing strategies, so from all the proposals offered by marketing theory, only some of them have been chosen. Moreover, some of the proposals are too expensive to be put into practice and some of them are just not appropriate for ceramic sector or for Aparici‘s target.ca_CA
dc.format.extent49 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.titleSales promotion strategies for the russian ceramic marketca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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