From innovation to eco-innovation: an application to the Spanish wine sector
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From innovation to eco-innovation: an application to the Spanish wine sectorAutoria
Tutor/Supervisor; Universitat.Departament
Martínez Fernández, María Teresa; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2017-07-11Editor
Universitat Jaume IResum
The concern to care and respect the environment is something that is increasing in
recent times. We can see that in almost all areas there is already an awareness of
respect for our planet. Companies, public insti ... [+]
The concern to care and respect the environment is something that is increasing in
recent times. We can see that in almost all areas there is already an awareness of
respect for our planet. Companies, public institutions and even within homes already
have certain rules on how to protect the environment.
Focusing on the business world, the concern to be sustainable has already been
present for some time, offering companies and entrepreneurs a new sustainable
business vision that translates into the creation of a new model of business
management, Corporate Social Responsibility (RSC). This concern to preserve the
environment can become a competitive advantage for existing companies and, in
addition, offer business opportunities for entrepreneurs. This is because the creation of
a sustainable environment has become a necessity for society and companies that
manage to meet this need will have greater social acceptance and positive economic
and environmental results
In this context, entities must be aware to be able to achieve the change from "normal"
company to sustainable company. This change is achieved with eco-innovation.
Innovations with specific characteristics centered on the care of the environment but
without forgetting the own business objectives. Currently there is a latent need in
companies to create a plan for the development of eco-innovation, as the objective of
this is to incorporate improvements in the entity that can increase economic and
environmental benefits. At the moment this environmental innovation is present in
almost all the sectors but in some of them, as in the more traditional ones, to a lesser
extent than in other more technological ones.
Starting from this idea, we can see that innovations and sustainable management in
some moments go in parallel ways and it would be important to unite them to obtain
new results that adapt to the change of mentality of the society. So eco-innovation can
be the factor that unites sustainability with innovation. In addition, we also consider that
there is a "gap" in research that links the terms eco-innovation with its application to
traditional sectors, mainly because these sectors are the most reluctant to change and
to implement new innovations. Faced with this reality and based on an analysis of
innovation and its relationship with the environment, and its subsequent impact on
business results, for the realization of this work we choose a traditional sector of great
importance in the Spanish and Valencian economy, Wine sector. Thus, the objective of our work is to apply concepts as novel as eco-innovation in a traditional sector such as
wine.
The work will be divided into three main parts: in the first part it will develop the whole
theoretical framework of work where we will delve into three concepts: the
environment, innovation and eco-innovation. In the second part of the work an analysis,
both internal and external, of the wine sector will be carried out. Finally, the reasons
why the sector studied needs to apply eco-innovation and what eco-innovations it could
implement to improve its results. Finally a summary will be made where the
conclusions obtained will appear and, in addition, the possible future lines of research
related to the concept of eco-innovation will be exposed. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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