Marketing plan of Promessa Novias
Ver/ Abrir
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Marketing plan of Promessa NoviasAutoría
Tutor/Supervisor; Universidad.Departamento
Estrada Guillén, Marta; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-07-11Editor
Universitat Jaume IResumen
Promessa Novias is a shop specialized in the sale of wedding dresses. In addition, you can find prom dresses, bridesmaids, costumes of communion, and groom suits. It also offers complements and accessories of the ... [+]
Promessa Novias is a shop specialized in the sale of wedding dresses. In addition, you can find prom dresses, bridesmaids, costumes of communion, and groom suits. It also offers complements and accessories of the wedding sector.
It is a store that it makes the different from the others by the quality of its clothing and its unbeatable customer service. Being a retail company, it takes cared for the smallest detail, both in the choice of clothing allowances and costume fitting, which makes it possible to create a special bond with customers.
This marketing plan aims to help the implementation of marketing decisions and optimization of financial resources. Its structure will be as follows:
Firstly, will carry out an analysis of the situation; internal, to study the resources and capabilities of Promessa brides and external, to understand the conditions of the environment. Secondly, analyse the situation and perspectives of the market where the company develops its activity and carry out a diagnosis.
Finally, there will decide the market to which the company goes, targets and actions necessary to achieve them will be propose, and, finally, to these actions are assigned a budget and calendar, as well as, control guidelines to ensure the achievements of the targets. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau. Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2016/2017
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
El ítem tiene asociados los siguientes ficheros de licencia: